Getting the Most Out of UTM Tagging

UTM tagging is a process that can sometimes be overlooked. Here are some quick steps to make sure you don’t fall to this common oversight.

Making Most of UTM Tagging

Be Creative

  • Include tags on shortened links
  • Reward staff who generate the most leads

Use Google’s Default Suggestions

  • Use Google’s “Default Channel Groupings” for maximum readability

Overlooked URLS

  • Social Posts
  • QR Codes
  • Social Share buttons
  • Email signatures
  • Links in mobile apps


  • Develop naming conventions
  • Keep record of all tags
  • Using something like an Excel file to keep track of all tags and generate URLs

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