Getting the Most Out of UTM Tagging
UTM tagging is a process that can sometimes be overlooked. Here are some quick steps to make sure you don’t fall to this common oversight.
Making Most of UTM Tagging
- Include tags on shortened links
- Reward staff who generate the most leads
Use Google’s Default Suggestions
- Use Google’s “Default Channel Groupings” for maximum readability
- Social Posts
- QR Codes
- Social Share buttons
- Email signatures
- Links in mobile apps
- Develop naming conventions
- Keep record of all tags
- Using something like an Excel file to keep track of all tags and generate URLs
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