Common E-Commerce Mistakes

Top Ten Common E-Commerce Mistakes

March 14, 2017

E-Commerce Mistakes are not always avoidable. You may have spent weeks or months creating your beautiful new e-commerce site that you think people are going to come to and love buying from, but unfortunately there are many simple mistakes people make that don’t quite turn visits into conversions. The shame for most is that these […]

FeedPlatform Traffic Tracking With Magento

March 09, 2017

It is a popular and powerful framework for Ecommerce. FeedPlatform Traffic Tracking With Magento. Here is how FeedPlatform can help integrate traffic tracking. Step 1. In your Magento installation, open the file app/code/core/Mage/Checkout/Block/Onepage/Success.php In the open file, locate the following line: private $_order;   Insert after it: public function getOrderTotal() { $orderId = Mage::getSingleton(‘checkout/session’)->getLastOrderId(); $order = Mage::getModel(‘sales/order’)->load($orderId); […]

History of E-Commerce

The History Of E-Commerce and It’s Evolution

March 07, 2017

The History of E-Commerce is an important thing to reflect on. Knowing the journey we have taken to modernize this avenue for business. A History of E-Commerce It is recorded that the first ever secure transaction online was on the 11th August 1994. Although others have said that the Internet Shopping Network sold their first […]


How Do You Help Guarantee Sales?

March 02, 2017

Of course its impossible to guarantee a 100% sales rate. It’s only a good target to aim for. Unfortunately, simply having quality traffic on it’s own is not enough to guarantee that. You will get increased sales. There are steps you can take to ensure that your quality traffic will increase sales. Maximizing Sales The […]

Make Your Brand More Human

Simple Ways To Make Your Brand Human

February 28, 2017

At the end of the day a human would usually only do business with people they like and trust and it’s no easy feat to really like or even trust a company. There are ways however to make it easier for your customers to trust you and to actually grow to like you. Adding That […]


Checkouts: Making It More User Friendly

February 23, 2017

Checkouts are the final stage of a customer’s journey. Making this as user friendly as possible can help assure you complete your conversion. You’ve got your customer interested in your product. You’ve managed to convince them to click buy now, purchase, get a quote or something similar, but you still haven’t got their money/contact details […]

Benefits and Advantages of Using Marketplaces

February 21, 2017

There are benefits to using Marketplaces such as Amazon and eBay and today at FeedPlatform we are going to go through a few of these. What are the advantages of marketplaces? The advantages that can potentially be gained are different between each business and industry, but the main points and ideas are listed below: General […]

Using FeedPlatform Part 5: Generate Your FeedPlatform Feed and Setup Scheduling

February 16, 2017

Following on from our previous post FeedPlatform Category Matching we will now show you how to generate your feed and setup scheduling. How to Generate your Feed and Setup Scheduling The next step shows a permanent path feed file on the FeedPlatform server with the amount of imported products  included into the feed. The feed is […]

FeedPlatform Category Matching

Using FeedPlatform Part 4: Category Matching

February 14, 2017

Following on from our previous post Selecting Your Upload Method we will now show you how to create your category matching within FeedPlatform. Setting Up Category Matching Each CSE has its own categorisation. Category Matching allows you to categorise your products into the most relevant categories and subcategories of each particular system, as shown below: […]

Using FeedPlatform Part 3: Selecting Your Upload Method

February 09, 2017

Following on from our previous post Adding a FeedPlatform Campaign we will now show you how to select a FeedPlatform upload method. Selecting Your Upload Method Step 1. Select a method to upload your feed into the system, as shown below: The given options explained are as follows: From file on my computer (CSV, TXT, XML) – can be used […]

1 2 3 4 5 36